snowao

How snowao checks prices

Every number on snowao comes from a tool's own pricing page, carries the day it was checked, and is backed by the vendor's own words.

The standard team

A list price says little until you know how much work a team does. So snowao prices every tool for the same team, at 1, 5, 10 and 25 seats. What one seat needs each month depends on the job:

  • Cold email tools: 1,000 contacts a month, 3,000 emails a month and 3 sending mailboxes.
  • Contact data tools: 1,000 contact lookups a month.

A plan's contact limit is compared with the contacts the team adds in one month. These amounts are a fixed yardstick for comparing tools. Your team's own numbers will differ.

How a bill is worked out

  • Take every plan the vendor publishes a price for.
  • Add the plan's price for the team for 12 months, on yearly billing where the vendor offers it.
  • Where the plan's limits fall short of what the team needs, add the top-ups the vendor sells.
  • Skip any plan that cannot cover the team, such as one with too few seats and no way to add more.
  • The lowest total is the bill. Each line of it is shown on the page.

snowao never guesses. If a vendor does not state a limit or a top-up price, the plan is treated as unable to cover the team.

What a bill leaves out

Taxes, one-off setup fees, discounts, promotions and anything listed under "Not counted in this bill" on a tool's page. Prices are in US dollars.

Where the numbers come from

Only from the vendor: its pricing page, or its own help centre. Each tool's page shows two dates. "Checked" is the last day the pricing page was read. "Price last changed" is the last day a number changed.

When there is no price

Some plans are sold by quote. snowao says so and gives no figure for them. A tool with no published price for a team size has no bill for that size.

How snowao makes money

snowao may earn a commission when a reader signs up through a Visit button. Those buttons are marked as affiliate links where that applies. A tool with no partner program is listed the same way as one with a program, and the order of every list comes from the yearly cost alone.

Corrections

If a number is wrong or out of date, write to hello@snowao.io. See every tool snowao tracks.