Cold email tools
For a 5-person team emailing 5,000 new contacts a month, the lowest-priced of the 5 cold email tools snowao tracks is Woodpecker, at $632 a year.
Cold email tools send sequences of emails to people who have not heard from you before, from mailboxes you connect. Most are priced by how many contacts you load and how many emails you send, and some also charge for each seat. snowao prices every tool for the same team so the yearly totals can be compared.
Cost of a year, by team size
Each seat needs 1,000 contacts a month, 3,000 emails a month and 3 sending mailboxes. Every tool is on its lowest-priced plan that covers the team.
| Tool | 1 seat | 5 seats | 10 seats | 25 seats |
|---|---|---|---|---|
| Woodpecker | $312Email, 5,000 emails | $632Email, 50,000 emails | $632Email, 50,000 emails | $952Email, 100,000 emails |
| lemlist | $660Email, 50,000 emails | $660Email, 50,000 emails | $660Email, 50,000 emails | $852Email, 100,000 emails |
| Saleshandy | $408Starter | $912Pro | $912Pro | $1,788Scale |
| Smartlead | $384Base | $936Pro | $936Pro | $936Pro |
| Instantly | $451Growth | $1,027Hypergrowth | $1,027Hypergrowth | $1,027Hypergrowth |